Neo Publishing Solution

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Neo by Any­graaf pro­vides a sin­gle, con­tent-cen­tric con­sole for plan­ning, pro­duc­ing and shar­ing con­tent across chan­nels in­clud­ing on­line, mo­bile, tablet, so­cial me­dia and of course, print. Neo’s cus­tomiz­able and in­tu­itive tools, apps and sys­tems help to in­crease col­lab­o­ra­tion and read­er en­gage­ment, grow your brand, and main­tain rev­enue across all chan­nels.

The Me­dia Land­scape is evolv­ing. Iden­ti­fy­ing, de­vel­op­ing, and pro­mot­ing con­tent and rev­enue streams for your mar­ket is chal­leng­ing. Mak­ing the best de­ci­sions for your op­er­a­tion re­quires dy­nam­ic in­for­ma­tion and pow­er­ful tools de­signed to dri­ve con­tent and de­liv­er val­ue across every chan­nel.

Neo dri­ves the pub­lish­ing cy­cle by or­ga­niz­ing your in­for­ma­tion by top­ic in­to con­tain­ers for sim­i­lar con­tent and fo­cused by theme. Meta­da­ta is con­tent too and in­cludes URLs, GEO map­ping co­or­di­nates, key­words, so­cial me­dia place­ment that can all be ad­min­is­tered and as­signed to every el­e­ment that orig­i­nates or is in­cor­po­rat­ed in­to Neo, by your staff, news agen­cies, wire ser­vices and even your com­peti­tor’s RSS feeds. The re­sult? Ex­tract­ing cur­rent and fu­ture val­ue from every piece of Neo-man­aged con­tent in on­line, print and wher­ev­er read­ers choose to trust your brand.

Es­tab­lish­ing Rel­e­vance

Words and pho­tos are not enough to es­tab­lish con­text for your con­tent. Tweets, Face­book posts, videos and text mes­sages have in­creased the de­mand for im­me­di­a­cy in your news and your brand. Fu­el­ing mul­ti­ple chan­nels re­quires not on­ly com­pre­hen­sive plan­ning but al­so ef­fec­tive man­age­ment of tech­nol­o­gy and hu­man re­sources.

Re­mote ca­pa­bil­i­ties, mo­bile jour­nal­ism and pro­mo­tion of your brand re­quire a con­tent man­age­ment sys­tem that goes be­yond its un­der­ly­ing tech­nol­o­gy to a work­flow method­ol­o­gy that serves each user, their role, and every op­er­a­tion.

En­gag­ing Read­ers

It’s not enough for your staff to sim­ply man­age con­tent. Con­tent needs to be pro­duced for and di­rect­ed to the chancel that will de­liv­er max­i­mum im­pact and val­ue. Read­ers are as­sum­ing ag­gres­sive roles in con­sum­ing, re­spond­ing to and us­ing the in­for­ma­tion of the news cy­cle — lo­cal, na­tion­al and in­ter­na­tion­al.

Mo­bile and tablet users rep­re­sent new op­por­tu­ni­ties — they are younger, more af­flu­ent and like­ly to con­sume me­dia in every mar­ket to which they trav­el. That’s a game chang­er. It pro­vides your staff with more op­por­tu­ni­ties to en­gage and cap­i­tal­ize on the read­er ex­pe­ri­ence you de­liv­er. Neo, AnyRead­er and Any­graaf’s on­line tools make ful­fill­ment of in­for­ma­tion and ad­ver­tis­ing seam­less.

Main­tain­ing Rev­enue by In­creas­ing Val­ue

Your mar­ket and your cus­tomers are al­ways look­ing for more val­ue for their ad­ver­tis­ing dol­lar. And your team works to max­i­mize that val­ue by of­fer­ing more op­por­tu­ni­ties for dig­i­tal and print ad place­ment. It’s hard work, and it’s hard­er with­out dig­i­tal up­load­ing of ad ma­te­r­i­al, sales force au­toma­tion, and is­sue plan­ning.

Pro­duc­tion track­ing and met­ric de­liv­ery re­sults from the use of Neo’s role-spe­cif­ic work­spaces, each de­signed to de­liv­er in­for­ma­tion that in­forms pri­or­i­ty and chan­nel-spe­cif­ic work­flow. Ad­ver­tis­ers en­joy in­creased cus­tomer ser­vice, pub­lish­ers en­joy greater cus­tomer loy­al­ty and the re­sult­ing cam­paigns go be­yond the man­age­ment of sim­ple ad in­ser­tions, rate and con­tract. Your team and your brand be­come part­ners with your mar­ket with Any­graaf’s AProf­it or­der en­try, CRM, billing and pro­duc­tion sys­tems.