Neo by Anygraaf provides a single, content-centric console for planning, producing and sharing content across channels including online, mobile, tablet, social media and of course, print. Neo’s customizable and intuitive tools, apps and systems help to increase collaboration and reader engagement, grow your brand, and maintain revenue across all channels.
The Media Landscape is evolving. Identifying, developing, and promoting content and revenue streams for your market is challenging. Making the best decisions for your operation requires dynamic information and powerful tools designed to drive content and deliver value across every channel.
Neo drives the publishing cycle by organizing your information by topic into containers for similar content and focused by theme. Metadata is content too and includes URLs, GEO mapping coordinates, keywords, social media placement that can all be administered and assigned to every element that originates or is incorporated into Neo, by your staff, news agencies, wire services and even your competitor’s RSS feeds. The result? Extracting current and future value from every piece of Neo-managed content in online, print and wherever readers choose to trust your brand.
Words and photos are not enough to establish context for your content. Tweets, Facebook posts, videos and text messages have increased the demand for immediacy in your news and your brand. Fueling multiple channels requires not only comprehensive planning but also effective management of technology and human resources.
Remote capabilities, mobile journalism and promotion of your brand require a content management system that goes beyond its underlying technology to a workflow methodology that serves each user, their role, and every operation.
It’s not enough for your staff to simply manage content. Content needs to be produced for and directed to the chancel that will deliver maximum impact and value. Readers are assuming aggressive roles in consuming, responding to and using the information of the news cycle — local, national and international.
Mobile and tablet users represent new opportunities — they are younger, more affluent and likely to consume media in every market to which they travel. That’s a game changer. It provides your staff with more opportunities to engage and capitalize on the reader experience you deliver. Neo, AnyReader and Anygraaf’s online tools make fulfillment of information and advertising seamless.
Maintaining Revenue by Increasing Value
Your market and your customers are always looking for more value for their advertising dollar. And your team works to maximize that value by offering more opportunities for digital and print ad placement. It’s hard work, and it’s harder without digital uploading of ad material, sales force automation, and issue planning.
Production tracking and metric delivery results from the use of Neo’s role-specific workspaces, each designed to deliver information that informs priority and channel-specific workflow. Advertisers enjoy increased customer service, publishers enjoy greater customer loyalty and the resulting campaigns go beyond the management of simple ad insertions, rate and contract. Your team and your brand become partners with your market with Anygraaf’s AProfit order entry, CRM, billing and production systems.